Brand Strategy & Transcreation (EN>FR) | Freelance | 2020
Allbirds makes the worldโs most comfortable shoes. I made sure the French knew it.
Built with premium natural materials: ZQ Merino wool, eucalyptus fiber, sugarcane, Allbirds shoes are both planet-friendly and foot-friendly.
I spent six months localizing the San Francisco-based brand's tone of voice for France.
From homepage headlines to micro-copy, I adapted the brandโs language to resonate with French consumers without losing the Californian charm.