Concept & Scriptwriting | VCCP Berlin | 2016
BMWโs smallest bike. A big ride for urban explorers.
To promote the launch of the BMW G 310 R (a bike made for the city), we created a fresh, youthful film to position BMW Motorrad as a lifestyle brand, not just a manufacturer.
The story was a simple metaphor: a longboarder meets his match on two wheels.
We used cinematic storytelling to highlight the agility and urban appeal of the new model, while keeping true to the brandโs adventurous spirit.
Client: BMW Motorrad
Agency: VCCP Berlin
ECD: Oliver Frank
CD: Philip Bolland
Creative Team: Anne Mills Cotรฉ (AD), Marc Garreta (AD), Christophe Ducros (CW)
Production: Stink Berlin