Creative Strategy & Naming | Buzzman
No garden? No problem. Paris now grows its own vegetables.
Gardening brand Botanic wanted to reach urban Parisians, who often lack outdoor space. So we created Ciboulette, a playful monthly box to grow organic fruits and veggies at home.
I shaped the idea, name, and positioning alongside Buzzman's innovation studio, Productman.
The service turned balconies and sunny windows into edible jungles. And yes, Parisians finally learned the difference between a cucumber and a zucchini.
Strategy, naming & storytelling: Christophe Ducros
Client: Botanic