Brand Awareness / US campaign > Transcreation for the French market
Shopify works with independent business owners every day to help turn their big ideas into thriving businesses. In April 2019, Shopify launched its first integrated brand campaign, “Let’s Make You a Business,” in North America to encourage the next wave of independent business owners by highlighting how Shopify can help them to start, grow and manage a business.
Shopify also wants French entrepreneurs to use its all-in e-commerce solution. The brief was to transcreate the US message - tagline & headlines - for the French market. This is the strategy we came up with with the R/GA Berlin team and the copy I’ve written to appeal to all French entrepreneurs. To tackle this brief, I drew inspiration from my own entrepreneurial journey with Twocute, the fashion label we’ve created with my twin sister.
Client: Shopify
Agency: R/GA Berlin