Transcreation & Strategy | R/GA Berlin | 2019
Turning a US campaign into a rallying cry for French entrepreneurs.
Shopify’s first major brand campaign in North America empowered aspiring business owners to turn ideas into companies, with Shopify as the enabler.
My role was to transcreate the campaign for France, and make it feel personal.
From the brand’s tagline to headlines and tone of voice, I adapted the message to resonate with French entrepreneurs. To make the local version feel as real as the original, I drew inspiration from my own startup journey with TWOCUTE PARIS.
Client: Shopify
Agency: R/GA Berlin