TWOCUTE PARIS
Made by Twins for Twins / Le Vestiaire des Inséparables
www.twocute-paris.com
@twocuteparis
This idea didn’t pick up any awards but made our Mama damn proud.
We ran a Kickstarter campaign with my Twin sister Charlotte and launched Twocute Paris the first-ever fashion label tailor-made for Twins & siblings. The idea is very simple: cute & cool complementary outfits to celebrate the special bond and duality between brothers & sisters. For each new collection, we came up with a universal, colorful and metaphorical story: like Day & Night (ss17), like Cat & Mouse (AW17), and like Fruits & Vegetables (SS18)… because every kid is unique, Twins included!
We’ve decided to put this project on hold. It’s a pity, I know, but our entrepreneurial adventures might continue if we find investors who believe in this project as much as we do. Let’s see… Twins never give up that easy ;)
Co-Founder & Production Queen:
Charlotte Ducros
Co-Founder, Creative Director & Photographer:
Christophe Ducros
September 2023. Google kicked off a multi-channel campaign across the UK, France and Germany to showcase the ingenious ways users can discover the search capabilities available with the Google app.
The ‘Find That Find’ campaign aims to help consumers use the functions within Google’s app to discover the world more spontaneously.
For this campaign, I helped the talented Stinks Studio (London) team with the French market. The campaign features local search insights, shopping behaviours, cultural trends and different contextual executions that have been created to address a range of audiences.
Script Transcreation: Christophe Ducros
Voice casting director: Christophe Ducros
To promote O'Neill's SS22 Swim collection, we celebrated all the ‘Liquid Backyards’, those visceral journeys where the red thread is the ocean, the waves and the people who seek them out.
Content - Our film introduced O’Neill’s new swim collections in a way that felt authentic, memorable and surprisingly free of the usual surf culture conventions.
Digital - From the campaign landing page to categories and product landing pages, we inspired and drove the audience through sharp storytelling, digital experience and product feature highlights. Inspire, engage and convert.
Social - Activation of brand ambassadors and athletes. We inspired and engaged with audiences through social operations and interactions #myliquidbackyards - #protectmyliquidbackyards. And highlighted product features via custom short stories and drove consumers to e-shops or local retailers.
Agency:
Ludwig
Creative Direction:
Almo & Ultra beta
Narrative & Copy:
Christophe Ducros
Brand Awareness / US campaign > Transcreation for the French market
Shopify works with independent business owners every day to help turn their big ideas into thriving businesses. In April 2019, Shopify launched its first integrated brand campaign, “Let’s Make You a Business,” in North America to encourage the next wave of independent business owners by highlighting how Shopify can help them to start, grow and manage a business.
Shopify also wants French entrepreneurs to use its all-in e-commerce solution. The brief was to transcreate the US message - tagline & headlines - for the French market. This is the strategy we came up with with the R/GA Berlin team and the copy I’ve written to appeal to all French entrepreneurs. To tackle this brief, I drew inspiration from my own entrepreneurial journey with Twocute, the fashion label we’ve created with my twin sister.
Client: Shopify
Agency: R/GA Berlin
For the 25th anniversary of the Berlin Wall, we had an amazing true story to tell: two former guards from East and West Berlin who met through an Airbnb flat.
To showcase how Airbnb can bring people together and overcome their inner barriers, we created a global integrated campaign with an animated film and a platform around it.
The concept and script were created with Marc Garreta Duarte (AD), Noah Lahmy (CW), and Sebastian Oehme (Creative Director).
The illustration and animation were created by Psyop, New York.
Agency: VCCP Berlin
ECD: Oliver Frank
In 2015, Converse celebrated the century of its iconic Chuck Taylor All Star sneakers and the people who turn their "Chucks" into their artistic canvas.
We were asked to find local inspiration and adapt the "Made by You" campaign to the German market.
The concept and scripts were created with Marc Garreta (AD), David Kauder (CW), Anne Cote (AD), and Jeremy Hoffmeister (CD)
Agency: VCCP Berlin
ECD: Oliver Frank
With its new signature - 'Make Life A Ride' - BMW Motorrad changed its vision. Now, the brand stands for much more than simple biking. It's a true lifestyle, one to be embraced. Just like longboarding.
Keen to appeal to a younger and more urban target, BMW Motorrad launched in March 2016 the new BMW G 310 R, a bike tailored-made for all city dwellers.
We came up with a very simple story - a riding metaphor - not only to highlight the bike's agile and versatile features but also to invite all diehard riders to challenge the city.
The concept and script were created with Marc Garreta (AD) and Oliver Frank (ECD); and produced with Anne Mills Coté (AD) and Philip Bolland (CD).
Agency: VCCP Berlin
Production: Stink Berlin
Brand Awareness / US client > Transcreation for the French market
Made with responsibly-sourced, premium natural materials, like ZQ Merino wool, eucalyptus tree, and sugarcane, Allbirds are the world's most comfortable shoes.
I’ve been lucky enough to freelance 5 months for the San Franciscan-based, New Zealand-born footwear startup. My mission was to develop the right strategy and craft the brand’s tone of voice for the French market. This is a snippet of my work.
Click here if you want to have a closer look at Allbirds French website. It’s nice.
ETISALAT pitch (FP7 McCann Dubai).
A 360° campaign we crafted with Andreas Schwitter - back then in 2020 - for Etisalat, the largest telecom operator in the Middle East and North Africa (MENA).
Etisalat launched its new positioning in September 2018 with a campaign that showcased how they infinitely enable togetherness every day through digital communication technology.
The task was to write the next chapter of the brand story and make the brand's signature 'Together Matter' resonate.
Our insight was just spot on: there’s always someone who brings us together, the glue that connects each and everyone. This way, we could celebrate those special ones for connecting people and making ‘Together Matters’ really happen.
Concept: Andreas Schwitter + Christophe Ducros
Art direction: Andreas Schwitter
Script writing: Christophe Ducros
"It’s not just passengers being assaulted in Ubers. Drivers are at risk, too." — Uber's US Safety Report
In 2019 - in the U.S. - more than 3,000 people were sexually assaulted during Uber rides. 42 percent of those reporting sexual assault were drivers.
Be it physical contact, sexual assault and misconduct, sexist comments, threatening or rude behaviours… none of these behaviours should ever take place within an Uber ride.
Thus, to raise awareness about its Safety Standards and community guidelines, we crafted a short animated film to educate all Uber riders and remind them what are the tenets of Uber community: respect and safety for all.
Script writing: Christophe Ducros
Art Direction: Joe Jordan
Agency : DEPT Amsterdam
I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Ciboulette.bio.
The client Botanic - one of the French leaders in the gardening sector - has always been struggling to reach the Parisian target.
Only the happy few have a garden in Paris indeed. However, if you are a bit lucky, your flat might has its own little balcony or a nice exposure to the daylight.
So to convert Parisians into green thumbs, we’ve developed Ciboulette.bio, a monthly box service that empowers Parisians to grow their bio fruits & veggies at their own place. The good news is, Parisians will be able soon to make the difference between a cucumber and a zucchini.
Why is the closest thing to a laugh on social media a stingy "LOL"? We created a case video to challenge the legendary "Open Happiness" expert to invest further in the laughing territory.
And a few months later, one of its agencies (Ogilvy Berlin) invited us for a workshop to develop more ideas around this concept.
Created with Valeria González (CW) and Marc Garreta (AD).
Agency: Heimat, Hamburg
ECD: Jo Marie Farwick
The world has become a global village but flight prices kept their metropolitan dimensions. Therefore, frequent flyer miles shouldn't be wasted if they can serve a better purpose.
Created with Henri Gerniers (CW) and Marc Garreta (AD).
School: Miami Ad School Europe
Tutor: Niklas Frings-Rupp
I’ve freelanced 6 months for Productman - Buzzman Paris brand innovation department - to think of and develop groundbreaking products and services for their clients. This is one of the services we’ve created with the team: Urentrée.com.
The struggle of children's back-to-school shopping is now over with Urentrée.com. A turnkey and parent-friendly service we developed for our client Systeme U that allows parents to order all the scholar supplies needed in a minute. 🤓📚 The only thing left for them to do is to fully enjoy they Summer vacations.
Personal project.
I once went to a fashion show. I did enjoy the women. Less the show. It's always the same deal: goddess creatures walk up the runway. F*** catwalk. Models should show up differently on stage.
So I started dreaming of models. In a pool.
Of a collection. In a pool.
For years, I tried to reach Diesel to tell them about that activation stunt idea. And if nobody replied to my emails, I pitched it anyway on Instagram to Nicola Formichetti, Diesel's Director Artistic.
Still waiting for his call.
Illustration by Isabelle Alibert.
Design by Paul Brandreth
PRINT CAMPAIGN (FR)
Thiago Silva - Brazil National Team & Paris Saint Germain captain - partnered with Skullcandy to become the company’s first football brand ambassador.
To promote its new Crashers headphones, Skullcandy wanted an impactful print campaign with strong French headlines to make its Stay Loud message and Thiago’s leadership resonate for the new season kickoff.
CW: Christophe Ducros
AD: Marc Garreta
ECD : Oliver Frank (VCCP Berlin)
In 2020, I was fortunate enough to start doing some pro bono work for 1 Lettre 1 Sourire - a wonderful French non-profit organization dedicated to reaching isolated elderly people impacted by the COVID-19 pandemic through love and letter-writing. 1 Lettre 1 Sourire sends your letter to an elderly person in need, in just a few clicks.
The NGO and website were created by 10 French cousins at the beginning of the first lockdown (March 2020).
I support the NGO with its creative strategy, branding & social media content.
In less than a year, + 750 000 letters have been sent via the platform. And President Macron is the NGO’s biggest fan :)
See more here
This Paris based organization wants the people of France to ‘get off their work-place butts’.
TO GET MOVING AND GET TOGETHER, TO RAISE MONEY AND HAVE FUN. ALL AT THE SAME TIME.
That’s not too much to ask, is it?
During a design ‘Jog’ we developed a simple identity system for our French friends.
Based on the four key pillars of Course Des Héros, we developed a personality that shouted in it’s colour, iconography and messaging.
Sharing a goal.
With your personal spirit.
For others.
But always with fun.
We created a toolkit together with Jeremy Hofmeister & Hassan Haider.
