In 2020, I was fortunate enough to start doing some pro bono work for 1 Lettre 1 Sourire - a wonderful French non-profit organization dedicated to reaching isolated elderly people impacted by the COVID-19 pandemic through love and letter-writing. 1 Lettre 1 Sourire sends your letter to an elderly person in need, in just a few clicks.
The NGO and website were created by 10 French cousins at the beginning of the first lockdown (March 2020).
I support the NGO with its creative strategy, branding & social media content.
In less than a year, + 750 000 letters have been sent via the platform. And President Macron is the NGO’s biggest fan :)
See more here