ETISALAT pitch (FP7 McCann Dubai).
A 360° campaign we crafted with Andreas Schwitter - back then in 2020 - for Etisalat, the largest telecom operator in the Middle East and North Africa (MENA).
Etisalat launched its new positioning in September 2018 with a campaign that showcased how they infinitely enable togetherness every day through digital communication technology.
The task was to write the next chapter of the brand story and make the brand's signature 'Together Matter' resonate.
Our insight was just spot on: there’s always someone who brings us together, the glue that connects each and everyone. This way, we could celebrate those special ones for connecting people and making ‘Together Matters’ really happen.
Concept: Andreas Schwitter + Christophe Ducros
Art direction: Andreas Schwitter
Script writing: Christophe Ducros