To promote O'Neill's SS22 Swim collection, we celebrated all the ‘Liquid Backyards’, those visceral journeys where the red thread is the ocean, the waves and the people who seek them out.
Content - Our film introduced O’Neill’s new swim collections in a way that felt authentic, memorable and surprisingly free of the usual surf culture conventions.
Digital - From the campaign landing page to categories and product landing pages, we inspired and drove the audience through sharp storytelling, digital experience and product feature highlights. Inspire, engage and convert.
Social - Activation of brand ambassadors and athletes. We inspired and engaged with audiences through social operations and interactions #myliquidbackyards - #protectmyliquidbackyards. And highlighted product features via custom short stories and drove consumers to e-shops or local retailers.
Agency:
Ludwig
Creative Direction:
Almo & Ultra beta
Narrative & Copy:
Christophe Ducros