"It’s not just passengers being assaulted in Ubers. Drivers are at risk, too." — Uber's US Safety Report
In 2019 - in the U.S. - more than 3,000 people were sexually assaulted during Uber rides. 42 percent of those reporting sexual assault were drivers.
Be it physical contact, sexual assault and misconduct, sexist comments, threatening or rude behaviours… none of these behaviours should ever take place within an Uber ride.
Thus, to raise awareness about its Safety Standards and community guidelines, we crafted a short animated film to educate all Uber riders and remind them what are the tenets of Uber community: respect and safety for all.
Script writing: Christophe Ducros
Art Direction: Joe Jordan
Agency : DEPT Amsterdam