I've been lucky to work on a lot of automotive briefs over the years. Pitch decks, social, brand guidelines, print, activations, manifestos, newsletters, scripts, to name a few. Along the way, that meant a lot of Dacias, Volkswagens, Audis, Minis, DS Automobiles, Lucid Motors, and even BMW Motorrad on two wheels.
But the truth is, when I'm not working on a car brief, I'm never far from a car. I stop for the ones that catch my eye. I shoot them for no reason other than it felt right.
So here are two things side by side. A selection of the commercial work I've collaborated on over the past decade, and a few memories from my personal car archive.